As part of the inspirational talks which recently took place on Creative Start Up day, the Tech Talk explored the crossover between tech and design career pathways. We had a panel of three special guest speakers who were hosted by Shani-Louise Osei, Project Facilitator from Creative Shift.
The inspiring panel consisted of:
Eugene Tan who is a designer, animator and film maker and has worked with clients such as Sony Music, Penguin Random House, The Barbican and Tod’s.
He is a director of London based design studio, Studio Hyte, having founded the practice with classmates from his BA at Central Saint Martins.
Eugene recently won the UAL Creative Enterprise Award for the tech category for his project Unbound.
Ishwari Thorpte was formerly the Fashion Tech Manager at the Centre for Fashion Enterprise. She is a published author, who has contributed to Eco Fashion World, FashNerd and Vogue Germany. In 2017 Ishwari was named as one of the top 25 Forward Thinkers Defining the Future of Fashion and recognised as the top 100 women in Fashion Tech in 2019.
Alex Fefegha is a Creative Technologist. Co founder of Comuzi. His work is concerned with communities, culture and the future. By experimenting with the possibilities of tech, he looks to create new and exciting solutions. Notable clients he has worked with include Nike, Uber and Asos.
Alex is also an Associate Lecturer at UAL's Creative Computing Institute. Where he teaches Computational Futures and AI
They respectively shared their own creative journeys and views on the overlap between techies and creatives.
As a recipient of the Creative Enterprise award for technology, Eugene share’s his advice for the application process:
1) Know your project Inside Out
2) Be able to explain your project succinctly
3) Be thorough with your research
4) Start your application early
5) Ask others for help
6) If you are an international student (Apply for the start-up visa too)
7) Send off your application
8) Prepare and practice your presentation
9) Be dynamic with your presentation
“ Make the most of the resources available to you as there’s more than there ever was before” Ishwari Thorpte
“Be comfortable with the uncertainty of your journey…” Alex Fefegha
Q1) Do you think Techies are more aware of the value of their ideas than creatives?
Panel) It depends on the contractual obligation, your priorities and how much research you put in to it. It can be viewed as creative vs commercial. From an industry perspective (commercial) they think about their ideas in terms of safeguarding their USP. Creative brains work differently to commercial. Cash flow is in techies minds whereas for creatives that’s secondary.
Q2) Do you think design relies on tech as much as tech depends on techies depend on creatives?
Panel) They depend on each other. You need to understand each other’s work to keep abreast of the whole thing. They need each other to exist to move forward. Design adds to tech a lot. There’s values in having designer
Q3) If you have a fashion/ tech related idea, how can you execute it?
Panel) Collaborate your ideas to make it happen. Attend hackathons and events outside of the fashion tech bubble as you don’t know where inspiration can come from. When you have ideas, talk to everyone and get feedback. Identify how you’ll be different and valuable.
A big thank you to Eugene, Ishawari and Alex for joining us on the day and to everyone in the room for contributing to a fruitful conversation.
To find out what projects and events we’ve got coming up, check out arts.ac.uk/creativeshift